#Module 8: Information, Education & Communication

Spotter 1

1. What does this flowchart represent? (0.5)
   👉 Communication Process

2. Write any six characteristics of a good message. (1.5)

1. Clear – easily understood by the audience

2. Correct / Accurate – scientifically valid information

3. Simple – uses simple language and concepts

4. Relevant – related to the needs of the target group

5. Specific – focused on a single idea or objective

6. Credible – comes from a trustworthy source

Other acceptable points :
✔ Culturally acceptable
✔ Action-oriented

Spotter 2

1. Define communication. (0.5)
   👉 Communication is the exchange of information, ideas, or feelings between two or more persons to achieve a common understanding.

2. Write any six characteristics of a good message. (1.5)

1. Clear – easily understood by the audience

2. Correct / Accurate – scientifically valid information

3. Simple – uses simple language and concepts

4. Relevant – related to the needs of the target group

5. Specific – focused on a single idea or objective

6. Credible – comes from a trustworthy source

Other acceptable points :
✔ Culturally acceptable
✔ Action-oriented

Spotter 3

1. Identify this IEC material. (0.5)
👉 Leaflet

2. Write two uses of it. (1)

• Health education

• Reinforcement of messages

3. How is it different from a pamphlet? (0.5)

• Leaflet: Single sheet, short & concise, easy to distribute

• Pamphlet: Booklet / multiple pages, more detailed, in-depth information